Search Engine Optimization
Search Engine Optimization (SEO) is a term used to describe the process of making your website visible with higher ranking search results.
This requires more understanding on how search engine spiders crawl the web. Fortunately, design concepts and internet marketing campaigns work together in order to create a website that is optimized, putting your funeral home directly in front of families. The optimization process will include researching keywords, writing relevant content, and building links.
Our SEO philosophy is built on creating websites that are optimized to increase traffic, generate qualified leads, and increase your conversion rate resulting in greater Return on Investment (ROI). With billions of searches per month, you must optimize your website in order to take advantage of all opportunities
High SEO ranking doesn't happen overnight and #1 ranking cannot be guaranteed. Be aware of any company that guarantees #1 ranking. The internet has leveled the playing field, make every dollar spent towards SEO count!
WebLFD provides:
- Search Engine Optimization
- Internet Marketing Campaigns
- Social Media Marketing
- Custom Application Development
- Fine Tuning of Your Conversion Methods
Call us today and let's get working on meeting your Return on Investment goals.
- PLAN (Monthly)
- SEO Packages
- Minimum Contract Duration
- Cost Per Month
- PROCESS
- INITIAL REVIEW AND ANALYSIS
- Search Engine Friendly Analysis
- Keyword Research and Analysis
- Competitor Analysis
- Duplicate Content Analysis
- Initial Backlink Analysis
- Google Penalty Check
- Website Structure Analysis
- Baseline Ranking Check
- Badlink Removals
- Manual Spam Analysis
- SEO COMPATIBILITY CHECK
- Broken Link Check
- Page Size Check
- W3C Validation Check
- Browser Compatibility Check
- ON PAGE OPTIMIZATION
- SEO Friendly URLs (URL Rewriting)
- Existing Content Optimization
- Keyword Density in site content
- Title & Meta Tags Optimization
- Internal Linking Optimization
- HTML Code Cleanup & Optimization
- Navigation Analysis
- Header Tags Optimization (H1,H2,H3)
- Anchor Text Optimization
- Image Optimization and ALT Text
- Robots.txt Creation & Analysis
- Page Speed Testing
- Page Speed Optimization
- XML Sitemap and Feed Creation & Analysis
- Google Analytic Account Setup
- Webmaster Tools Account Setup (Google & Bing)
- HTML Sitemap Creation & Analysis
- URL Canonicalization Check
- New Page Creation (If Required)
- Custom 404 Error Page Setup
- OFF PAGE OPTIMIZATION
- Manual Search Engine Submission
- Articel Writing and Submission
- Social Bookmarking
- SEO Friendly Directory Submission
- Classifieds Submission
- Press Release Writing and Submission
- Blog Creation
- Blog Posting
- Blog Commenting
- Guest Blog Posting
- Forum Posting
- RSS Feed Syndication
- Image Promotion and Submission
- Video Marketting & Submission
- Web 2.0 Profile Creation
- LOCAL SEARCH WEBSITE OPTIMIZATION
- Google My Business Setup & Verification
- Updating Local Listing Pages
- Business Reviews
- Google Local Business Listing
- Yahoo Basic Busienss Listing
- Bing Places Listing
- Listings in Online Yellow pages
- Schema Implementation for contact address
- NAP Syndication & Citation Building
- SEO REPORTS
- Google Analytics Report
- Keyword Ranking Report
- Accomplishment Report
- Monthly Action Plan
- CUSTOMER SUPPORT
- Skype
- Telephone
- BASIC
- For up to 20 Keywords
- 4 – 6 Months
- Call for price
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- No
- No
- No
- No
- Yes
- No
- No
- No
- Yes
- No
- Yes
- 5 Pages
- No
- No
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- Yes
- Yes
- Yes
- No
- No
- No
- No
- No
- No
- 15 Per Month
- 75 Per Month
- 10 Per Month
- No
- Yes
- No
- No
- No
- No
- No
- 3* 5
- No
- No
- Yes
- Yes
- 4 Per Month
- Yes
- No
- No
- Yes
- No
- No
- Yes
- Yes
- No
- No
- Yes
- No
- No
- STANDARD
- For up to 40 Keywords
- 6 Months
- Call for price
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- No
- No
- Yes
- Yes
- No
- No
- Yes
- No
- Yes
- 10 Pages
- Yes
- No
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- No
- Yes
- Yes
- 30 Per Month
- 100 Per Month
- 30 Per Month
- Yes
- Yes
- 3* 5
- 7 Per Month
- 3 Per Month
- 5 Per Month
- No
- 4 *5
- 2 Videos * 5 Sites
- No
- Yes
- Yes
- 5 Per Month
- Yes
- Yes
- Yes
- Yes
- No
- No
- Yes
- Yes
- Yes
- No
- Yes
- Yes
- No
- PROFFESIONAL
- For up to 60 Keywords
- 6 Months
- Call for price
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- 20 Pages
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- 60 Per Month
- 150 Per Month
- 40 Per Month
- Yes
- Yes
- 4 *5
- 10 Per Month
- 5 Per Month
- 10 Per Month
- Yes
- 5*5
- 2 Videos * 10 Sites
- Yes
- Yes
- Yes
- 6 Per Month
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
Competitive Analysis
WebLFD will analyze your competition and find out which businesses are ranking on the first page and who ranks the highest. We will research their content, what keywords they are using and what links they have built and then create a strategy for your website. A detailed analysis will give us the information we need to improve your ranking.
Website Optimization
WebLFD will optimize your website and make it search engine friendly. We will have content written by a professional copywriter that will deliver a more precise message for search engines as well as the client/customer.
Keyword Research
WebLFD will indentify the keywords your target audience uses to search for products and services. You have to choose the best keywords based on relevance and frequency regarding your website. This ensures that your website will get the most out of your SEO campaign. Some keywords will be easier to rank then others. Unfortunately, the internet is always changing and your competitor wants the same spot you want to occupy, so keyword research is an ongoing effort.
Local Search Optimization
Local Search Optimization focuses on families in your local market. There are billions of unique searches in the U.S monthly; almost half of those are local searches. This includes city, state and even specific names related to your geographic location. Map optimization can help put your website on the first page and give families all the information they need to get in contact with your funeral home.
Link Building
Link building is a very important part of the Search Engine Optimization process. Our goal is to build qualified links to strengthen your ranking. We will focus on getting links back to your website that are relevant and legitimate. You must constantly build links to stay ahead of the competition.
Conversion
Driving traffic to your website alone is not good enough; you want your visitor to actually buy your products or services. Optimizing your website for a higher conversion rate will lower the bounce rate and increase your call-to-action activity.
Reporting
There are several analytic tools that you can use to monitor the activity of your website. These tools will tell you the amount of visitors you have received, what pages they are navigating, how long they spend on each page of your website and other valuable information. Google analytics is a popular tool and it's free.
Video SEO
Including videos in your SEO campaign can have an impact in your search engine ranking. It is vital to have quality content to engage your visitor as it can help capture additional traffic. Videos with impact are effective in increasing conversion rate.
Mobile Optimization
Smartphone searches are increasing rapidly and will continue to do so. Generally, when someone is searching from a mobile device, they are a potential customer. Optimizing your website for mobile devices and implementing a few additional strategies can increase your website traffic.